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Our story began in 1998, when we opened our doors as Wilson & Co — a family-run business built on simple values: look after people, work hard, and always do the right thing. Over the years, those values helped us grow, earn trust, and become a familiar name in our communities.
In 2013, we expanded our family by acquiring Drayton Motors. From that moment, we have proudly operated two brands, side by side, with the same leadership, the same teams, and the same commitment to customer care.
For more than a decade, Wilson & Co and Drayton Motors have shared the same values and the only difference has been the door. From April 2026 that will change and all ten dealerships will operate as Drayton Motors.
Our rebrand brings all our dealerships together under one unified name: Drayton Motors. For some customers, this will feel like a new name. For others, it’s the name they’ve known for years.
But for everyone, the experience stays exactly the same — only stronger.
One name. One website. One brand. It’s now easier than ever to find us, contact us, and explore everything we offer.
Your local team isn’t changing. The same friendly faces, the same expertise, the same commitment to looking after you.
Servicing, MOT, repairs, sales, Motability - everything continues exactly as before. Our values haven’t changed. Only our name has.
By unifying our sites under one brand, we can offer you:
A wider range of vehicles
More stock across the group
More flexibility between locations
Shared expertise across all teams
Nothing changes with your:
Service plans
Warranties
Finance agreements
Bookings
Motability support
Everything transfers seamlessly.
It was in March 1998 that Robin Wilson opened the doors to his very first dealership. After many years working within the motor trade, Robin was approached by Vauxhall to take over the dealership in Scunthorpe — and on that day, Wilson & Co Motor Sales was born.
What started as a single site with a small, dedicated team quickly grew into a trusted, family-run dealership group. Over the years, the Wilson & Co name has proudly represented Vauxhall, as well as Saab and Chevrolet, building a reputation for honesty, care, and community.
Our growth continued with dealerships in Grimsby and Immingham and then in 2004, when we expanded into Bolton and Chorley, bringing the Wilson & Co spirit to Lancashire. The business evolved again as new brands joined the family — most recently Peugeot at our Grimsby and Bolton sites, and in 2026, BYD at our flagship Manchester Road dealership in Bolton.
From one site in Scunthorpe to a multi-brand, multi-location group, our journey has always been driven by the same values: people first, service always, and a commitment to doing things the right way. We call it driving excellence.
Our photo captures a moment in 2000 - at Grimsby, showing Robin Wilson, Founder, alongside Chris Roberts. At the time, Chris worked in Network Development for Vauxhall Motors, supporting Robin as he took his first steps in building what would become the Wilson & Co dealership group.
Chris’s career later took him across the world with General Motors, gaining extensive experience across global markets. After returning to the UK, he and Robin reconnected — and two years ago, Chris joined the business. Today, he proudly serves as Managing Director of Drayton Motors, helping to lead the group into its next chapter.
Following the success of Wilson & Co, Robin Wilson expanded the business in 2013, cutting the ribbon on his first Kia dealership in Boston. Under the Drayton Motors name, the site quickly built a loyal customer base and a reputation for outstanding service — values that mirrored those of Wilson & Co from day one.
The Drayton Motors Kia brand grew rapidly. It soon extended to Louth, and in 2021, the group acquired Victor Wood Kia in Grantham, further strengthening its presence across Lincolnshire. In 2022, Drayton Motors also welcomed Kia Scunthorpe into the family, bringing the brand back to where the Wilson & Co story first began.
Alongside Kia, Drayton Motors is also home to the long-standing, award-winning Suzuki dealership in Boston — formerly known as Cropleys Suzuki — continuing its legacy under the Drayton Motors banner.
More recently, the group has expanded into exciting new brands. Omoda | Jaecoo joined our dealerships in Louth and Grantham, marking a significant step in our growth. And in 2026, BYD became part of the Drayton Motors family, offering customers even more choice with one of the world’s fastest-growing electric vehicle manufacturers.
From a single site to a multi-brand, multi-location group, Drayton Motors continues to grow with the same commitment to quality, service, and community that has shaped our journey from the very beginning.
Your local dealership offers great choice, but that’s just the beginning. With hundreds of used vehicles available across the Drayton Motors group, you’ll always find the right car for you.
We’re excited to let customers know that while you may know us for a particular brand, our group offers so much more. Across Drayton Motors, we represent a wide range of manufacturers — and our teams at any site can help you with information, enquiries, or support for any brand we offer.
Looking to drive your future forward? Join the team at Drayton Motors.
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Drayton Motors is authorised and regulated by the Financial Conduct Authority (FCA) as a credit broker, not a lender. When you apply for vehicle finance through us, we may introduce you to a panel of lenders who may be able to assist with your application. We may receive a commission for introducing you to a lender. The commission we receive may vary depending on the lender and the product selected, but it does not influence the interest rate or the finance options we present to you. You are entitled to request information about the nature or amount of commission we may receive for introducing you to a lender. To request this, please contact us. By submitting a finance application, you confirm that you have read and understood this disclosure.
Bolton, Greater Manchester, BL3 2NY
Bolton, Greater Manchester, BL3 2NY
Boston, Lincolnshire, PE22 7BD
Grimsby, North Lincolnshire, DN36 4SE
Grantham, Lincolnshire, NG31 7UH
Louth, Lincolnshire, LN11 0SY
Bolton, Greater Manchester, BL3 2NY
Boston, Lincolnshire, PE22 7BD
Boston, Lincolnshire, PE21 7PD
Grantham, Lincolnshire, NG31 7UH
Louth, Lincolnshire, LN11 0HQ
Scunthorpe, North Lincolnshire, DN15 8XF
Grantham, Lincolnshire, NG31 7UH
Louth, Lincolnshire, LN11 0SY
Bolton, Greater Manchester, BL3 2NY
Grimsby, North Lincolnshire, DN36 4SE
Boston, Lincolnshire, PE22 7BD
Scunthorpe, North Lincolnshire, DN17 2SY
This won't take a moment...
This won't take a moment...