PEUGEOT OPENS ORDERS FOR E-308 SW AND INTRODUCES REVISED TRIM LINE-UP ACROSS 308 RANGE

PEUGEOT has announced that the latest addition to its all-electric model range, the PEUGEOT E-308 SW, is now open for orders. The E-308 SW is available with 0% APR over four years and no minimum deposit, as well as £1,500 support, thanks to the PEUGEOT Switch Grant.

• The E-308 SW is PEUGEOT’s first fully electric estate, powered by an electric powertrain consisting of a 115kW (156hp) motor paired with a 54kWh battery providing a range of up to 254 miles (WLTP), and offering best-in-class efficiency with 4.93 miles per kWh. A heat pump is included as standard for greater efficiency and on-board comfort.

  Drivers benefit from a choice of three driving modes, Eco, Normal and Sport, whilst the ‘Brake’ mode allows drivers to harness wasted energy when the accelerator pedal is released to optimise energy recovery. An onboard three-phase 11kW charger is included as standard, and a 20-80% charge takes less than 25 minutes with a 100kW DC rapid charger.

  The new E-308 SW features the latest assertive styling from PEUGEOT. At the front, the brand emblem sits proudly in the centre of the large vertical grille, while the fang-shaped daytime running lights frame the LED headlamps, which are available with new Matrix LED Technology on the GT trim for improved visibility at night. The rear of the car features PEUGEOT’s distinctive three-claw light signature, while the rear ‘E’ badge signifies it’s the all-electric version of the 308 SW. A new 18-inch ‘Ottawa’ alloy wheel with diamond cut finish has also been specifically developed for the E-308 and E-308 SW versions for improved aerodynamic efficiency.

  Inside, the E-308 SW benefits from PEUGEOT’s i-Cockpit® technology. Featuring a compact steering wheel, a fully customisable digital instrument cluster (with a 3D Quartz display on GT variants), a 10-inch central touchscreen with the i-Connect Advanced infotainment and customisable i-Toggles, the PEUGEOT i-Cockpit® continues to set the benchmark for interior ergonomics, design and technology.

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  Throughout the interior, space and practicality have been optimised with up to 32 litres of storage. A heated steering wheel and heated front seats are standard on all E-308 and E-308 SW versions, while rear passengers enjoy two USB-C sockets, a central armrest with cupholders and additional door storage. Boot capacity is an impressive 548 litres with the rear seats up and up to the parcel shelf, extending to 1,574 litres up to the roof with the rear seats down.

  Drivers also benefit from the MyPeugeot smartphone application, which features services dedicated to the PEUGEOT E-308 SW. This includes the ability to view the battery charge status, start charging remotely, schedule a charging session, program the cabin pre-conditioning system, and set a destination on the 3D Connected Navigation.  

  The E-308 and E-308 SW are available with a choice of two trim levels, Allure and GT. Prices for the E-308 SW start from £41,250 OTR MRRP in Allure specification, with GT trim priced at £43,320, and the first customer deliveries are from February 2024. 

• Revised 308 trim line-up for 2024 model year

  For the introduction of the 2024 model year, PEUGEOT has simplified the trim options across the entire 308 line-up. The number of trims has been reduced from four to three, now consisting of Active, Allure, and GT, bringing the 308 and 308 SW into line with other models in the PEUGEOT range.

  Allure variants feature dark tinted rear side and tailgate windows and a chrome grille with horizontal accents, while a striking 17” ‘Halong’ alloy wheel with diamond cut finish is standard (18” ‘Ottawa’ design on Electric version). All versions feature ECO LED Headlights with PEUGEOT ‘Smartbeam’ high beam assist, signature ‘fang’ styled LED daytime running lights and signature ‘claw’ LED rear lights.

  Inside, the Allure trim features Tri-material dynamic front seats for ultimate comfort and support with lumbar adjustment on the driver's seat. Allure models also feature a reversing camera, customisable i-Toggles, Connected 3D Navigation and natural voice recognition.

  On top of the generous Allure specification, GT models feature ultra-slim Full Matrix LED Technology headlights and 3D LED tail lights, a GT-specific grille design, widened side sills for a more aggressive stance and the PEUGEOT emblem on the front wings to denote GT trim.

  SW versions feature gloss black roof rails. Inside, GT models also benefit from dynamic front seats featuring ‘Belomka’ fabric with ‘Isabella’ leather effect and cloth with ‘Adamite’ green stitching, eight-colour ambient lighting, aluminium door sills and pedals, and luxury carpet mats. GT models also add 3D digital instrument cluster, front parking sensors, adaptive cruise control, and an electrochrome frameless rearview mirror.

  The new E-308 SW together with the new 2024 Model Year is now available to order from PEUGEOT Retailers or via PEUGEOT’s Buy Online platform. Buy Online allows customers to design, finance, and order their next vehicle entirely from the comfort of their home, as well as obtain a part-exchange valuation on their current vehicle.

  Pricing – 308 & 308 SW

  TRIM	ENGINE	E-308 MRRP OTR	E-308 SW MRRP OTR
  ACTIVE	1.2L PureTech 130 EAT8	£28,050	£29,250
  	1.5L BlueHDi 130 EAT8	£29,450	£30,650
  ALLURE	1.2L PureTech 130 EAT8	£29,580	£30,825
  	1.5L BlueHDi 130 EAT8	£30,980	£32,225
  	PLUG-IN HYBRID 180 e-EAT8	£37,960	£39,160
  	54 kWh EV 156	£40,050	£41,250
  GT	1.2L PureTech 130 EAT8	£32,435	£33,635
  	1.5L BlueHDi 130 EAT8	£33,835	£35,035
  	PLUG-IN HYBRID 180 e-EAT8	£40,770	£41,970
  	PLUG-IN HYBRID 225 e-EAT8	£42,170	£43,370
  	54 kWh EV 156	£42,120	£43,320