DRAYTON MOTORS KIA LOUTH TAKES THE LEAD IN KIA DEALER EXCELLENCE
· Best in the business: Highly Commended award for Customer Experience goes to Drayton Motors Kia Louth in 2024 Kia Dealer Excellence Awards
· Announced at the Kia National Dealer Conference in Liverpool on Tuesday 14 January 2025
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Drayton Motors Kia Louth has been awarded Highly Commended in Customer Experience at the 2024 Kia Dealer Excellence Awards, announced during the annual Kia National Dealer Conference in Liverpool.
Attended by more than 1,000 Kia dealer staff and employees, the conference opened with a new mantra for the coming year: ‘Take the Lead’. This phrase encapsulates what Kia and its dealerships have already achieved, as well as what they must continue to do to embrace the opportunities 2025 brings and meet the UK’s wider transition towards electric vehicles.
Taking the lead, Drayton Motors Kia Louth was one of the stars of the show, earning a coveted Highly Commended in the Customer Experience category.
The annual Kia Dealer Excellence Awards celebrate performance across the extensive network of 190 UK Kia dealerships. Award recipients earned praise for their extraordinary dedication across their businesses in the past 12 months, with the prestigious ‘Dealer of the Year’ Award going to the top dealership, with second and third place each receiving a ‘Dealer Excellence Award’ trophy. New this year is the ‘EV Excellence Award’ to better reflect the market’s adoption of electric vehicles, alongside the ‘Sales Excellence Award’, ‘After Sales Excellence Award’ and ‘Customer Experience Award’. For each category, there is one winner and a further nine Highly Commended dealerships.
'I am so incredibly proud of the team at Kia Louth in achieving this award. I see their commitment and drive every day, to ensure that every customer receives the abolsute best service possible. Achieving this award and being recognised at the conference has been great and both myself and the team are very excited for the future with Kia. The new products we have seen and the commitment to supporting us and ultimately our customers is industry-leading. Drayton Motors are ready for 2025 and look forward to welcoming our customers!' Lee Jones, Head of Business, Drayton Motors Kia in Louth
2024 was a bumper year of records for Kia, setting a new full year sales record with 112,252 new cars sold. Of these, 50% were electrified (EV, HEV, PHEV) models making Kia the second best-selling brand for electrified models across the year.
The Kia Sportage once again proved to be Kia’s most popular model. The family SUV made up around 42% of Kia’s total sales, thanks to its enduring appeal and range of efficient and electrified powertrains.
Adding to Kia’s growing list of fully electric models, 2024 saw the launch of the EV3 – an all-electric compact SUV offering up to 375 miles1 of range per charge with the largest battery option. In addition, the popular and pioneering EV6 was refreshed, while new versions of Picanto and Sorento were also launched.
1 In order to achieve the maximum charging speed, EV3 must be charged at a 400-volt electric vehicle charger that delivers at least 150kW of electricity.
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