VAUXHALL CELEBRATES LAUNCH OF ASTRA ELECTRIC WITH MURALS
Vauxhall is celebrating the recent launch of the Astra Electric with British artist Iain Macarthur, who has created two eye-catching murals in London and Manchester. On display until 27th August, the murals encapsulate Vauxhall’s drive to be at the cutting edge of design and artistic expression, and the collaboration with Iain Macarthur highlights the company’s commitment to British design influences.
The murals, which are on display in Shoreditch, London, and in the Northern Quarter in Manchester, utilise Macarthur’s unique surrealist style to convey a vibrancy and dynamism which reflect both the high performance and the Bold and Pure design language of the Astra Electric. It is this design philosophy which won the Astra a coveted Product Design award at the prestigious Red Dot Award international design competition earlier this year.
Iain Macarthur, said: “I wanted to show the energy of the Astra by making the patterns look like they are made of electricity – having them flow throughout the design in a way that is visually striking and aligned to Vauxhall’s bold and pure design language. It was a pleasure collaborating with Vauxhall, as they gave me creative freedom to express my vision of what clean energy would look like.”
The murals feature scannable QR codes, which members of the public can scan to visit www.vauxhall-mural-ar.com and experience the Astra Electric through augmented reality – allowing them to experience Astra Electric in an interactive and immersive way.
By partnering with an innovative British artist and displaying the murals in iconic locations in the vibrant hearts of two British cities, Vauxhall is celebrating its long-standing connection to British design and heritage.
The Astra Electric features Vauxhall’s next-generation 54kWh battery and a 115kW (156hp) electric motor and is capable of up to 258 miles of range (WLTP) from a single charge. By 2024, all Vauxhall cars and vans will be available with a fully-electric version, and by 2028 Vauxhall will be an electric-only brand.
James Taylor, Managing Director, Vauxhall, said: “This mural celebrates not only the launch of the exciting Astra Electric, but also our Bold and Pure design language which draws from the best of British art and innovation. I look forward to seeing Iain’s work in person and thank him for being part of creating something the public can enjoy in London and Manchester.”